The digital promotional industry is constantly evolving, presenting both opportunities and threats. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive problem that can deplete advertising budgets and undermine brand image. To combat this growing threat, it's essential to analyze the various types of ad fraud, thei

Banner advertisements are a prevalent type of online advertising that appear on websites. They come in various formats, from small rectangular graphics to larger, extensive banners that dominate the page. These visuals aim to engage users' attention and showcase products, services, or companies. Traditionally, banner ads are static images However,